Food Standards Scotland are urging we pay attention to ‘use by’ dates, colour-coded nutrition labelling, storage advice and allergens information.
Food Standards Scotland are urging we pay attention to ‘use by’ dates, colour-coded nutrition labelling, storage advice and allergens information.
As part of their #lookatthelabel campaign they want us to stop using our noses to determine if food is still edible.
It's estimated only a third of us actually look at labels when putting items in our shopping baskets.
Some of the country’s biggest supermarkets are supporting the #lookatthelabel campaign, which encourages people in Scotland to make safer, healthier and more informed choices when buying food and drink.
With only one-fifth (22%) of Scots using product packaging for finding out information about food safety, and a third (32%) having experienced food poisoning, understanding the information on food labels is, according to Geoff Ogle, Chief Executive of Food Standards Scotland, one important way consumers can reduce the risk of food poisoning.
Mr Ogle added: "Food is important to all of us and perhaps not something we think too much about when buying it so we want to highlight the potential risks to consumer health, and that is why we are launching this innovative campaign, using blindfold imagery, which will hopefully inspire consumers to take a closer look at the label."
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