Fifers are being advised to check their consumer rights before hitting the sales.
Both Fife Council and the Citizens Advice Consumer Service are giving shoppers advice regarding their purchases.
They're offering tips everything from the statutory 14 day cooling off period to policies that vary from shop to shop.
Fifers are being urged to check what they're entitled to do with their unwanted gifts and purchases.
Geoff Bates, a Service Manager from the Council, says the best thing to do is check the shop's policy when you buy:
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